MUSE MEDIA & CO.

Owned media is content a business creates and controls completely. It’s the articles, videos, photos, and other materials crafted to drive specific business outcomes. This content educates customers, demonstrates expertise, and shares unique insights.

Through owned media, businesses directly inform their audience about products, services, and industry knowledge.

The result? Smarter customers and increased conversions.

A content marketing agency is a specialized firm that helps businesses create, distribute, and manage high-quality content to attract and engage their target audience.

These agencies develop strategies to use various forms of content (such as blog posts, videos, infographics, and social media posts) to drive brand awareness, generate leads, and increase conversions.

Content marketing agencies usually offer a range of services, including:

• Content strategy development
• Content creation (writing, video production, graphic design)
• SEO optimization
• Content distribution and promotion
• Analytics and performance tracking
• Content audits and optimization
• Social media management

A content marketing agency can benefit your business by:

• Increasing your online visibility and brand awareness
• Driving more targeted traffic to your website
• Establishing your brand as an industry thought leader
• Improving your search engine rankings
• Generating more leads and conversions
• Saving you time and resources on content creation and management

Content marketing is typically a long-term strategy.

While some results may be seen in the first few months, significant improvements in traffic, engagement, and conversions are seen within 6-12 months or more. Consistency and patience are key to seeing substantial results from content marketing efforts.

A content marketing agency typically measures success through various metrics, including:

• Website traffic growth
• Engagement rates (time on page, bounce rate, etc.)
• Search engine rankings for target keywords
• Lead generation and conversion rates
• Social media followers and engagement
• Brand mentions and backlinks
• Return on investment (ROI)

Yes, many content marketing agencies offer content audits and optimization services. We can review your existing content, identify areas for improvement, and develop strategies to update and repurpose your content for better performance.

The frequency of content publication depends on your specific goals, resources, and target audience.

However, consistency is key. Many businesses benefit from publishing new content at least once a week, while others may publish multiple times a week or even daily. We can help determine the optimal publishing frequency for your business.